C114 News on April 20 (Junmu Jiang) has always given the industry the impression that Shenzhen Jizhihuiyi Technology Co., Ltd. (hereinafter referred to as "Juizhihuiyi") is a fast-growing enterprise and innovator in the field of optical communication modules. General Manager Wu Shuai revealed in an interview with C114 that it is entering the wireless test market with Wi-Fi testers as an entry point.
He also said that this year's performance goal for the entire company is to achieve 50% growth on the basis of 2011, and he admitted that the foundation is still in the optical communications market, and it is expected that it will take a certain period for wireless test products to contribute a large amount of revenue.
Enter new markets
Regarding the reasons for deciding to enter the wireless test market, Wu Shuai gave an explanation of "time, location, and people".
In the view of Xtreme, wireless, as a current technology hotspot, will be the top priority of communications industry upgrade, investment, and application innovation in the next few years; and with the popularization of smart terminals, mobile Internet, and emerging applications such as the Internet of Things With accelerating growth, the demand for wireless networks will grow substantially, giving birth to many opportunities-this is "time".
At the same time, the headquarter of Extreme Huiyi is located in Shenzhen, where there is a relatively complete wireless industry system, and there are also a large number of large equipment suppliers, foundries, and system integrators who have demand for wireless products. This helps the company quickly build a supply chain and acquire customers— -This is "location".
In terms of "Renhe", it happens that top engineers who have been paying attention to Wi-FI testers for a long time have joined XJFX, which can organize an efficient R&D team in a short time and launch products quickly.
According to Wu Shuai, the ultimate focus on Wi-Fi testing was initially selected by Wu Shuai, and a department has been set up to specialize in testing equipment development and has invested 5 million yuan in start-up capital. At present, the prototype of the Wi-Fi tester has been launched, and it is working on patent application and mass production.
Wi-Fi tester prototype
"Our Wi-Fi tester has many independently developed technologies, involving Wi-Fi protocols, radio frequency circuits, FPGAs, etc., and will apply for patents soon." He further pointed out that "Wi-Fi networks have become popular with smart terminals. It has become a hot spot for investment, but the production of Wi-Fi testers is still blank in China. Compared with foreign manufacturers, our technical parameters are equivalent, and we have local services and cost advantages. Both market response speed and supply guarantee will be better than competitors, and the cost is It will also be reduced by 30-40%."
According to the plan of XJFX, the main task in the wireless test market this year is to mature Wi-Fi testers and form mass sales. Next year, series will be gradually formed based on this platform, and a terminal tester that integrates LTE, CDMA, WCDMA, and TD-SCDMA will be launched.
Wi-Fi tester interface
Expand high-end product line
Although we hope to achieve a miracle of performance growth in the wireless market again, this does not mean that Xingtong will reduce its focus on the optical communications market.
In view of the fact that low-end optical module products in the domestic market have become saturated and homogeneous competition has intensified, this company, known for its research and innovation, will accelerate the upgrade and expansion of its high-end product line this year.
"The next-generation PON (10G PON) optical module samples that we have invested heavily in have already been launched, and mass production is expected to be achieved in the second quarter." Wu Shuai told C114 that XJCX has already invested in the development of next-generation PON very early, and the product is expected to be the most First, it will be sold to overseas markets such as Japan and South Korea. He also said that the company has given up on the low-end ONU market and focuses on OLT.
On the transmission side, while expanding the existing product line, the company is closely tracking the development of the 100G standard and its chip dynamics, and is waiting for the market opportunity for technology updates.
Insist on creating value
With the upgrading of domestic backbone networks and the scale of FTTH construction, most optical communication manufacturers have achieved sales and sales growth, but their real profits have declined. On the one hand, this is due to the vicious competition triggered by some informal enterprises "exchanging low prices for market share". On the other hand, most domestic manufacturers focus on low-end products.
As to how to deal with the vicious circle of "increment without increasing revenue", XJ Huiyi has its own views.
"From our point of view, we still insist on creating value for customers. At the same time, we strive to create a positive brand image so that customers can recognize our philosophy and believe that we are trustworthy." Wu Shuai said, "For many customers, it is not Price is everything, and many aspects such as product quality and strategic cooperation are also considered."
It is precisely based on this recognition and deployment that Xtreme Instruments has won a good reputation, and the market has also extended: "We originally purchased only a few models or low-end models of optical modules from some large equipment vendors, but now we have expanded to a full set of optical modules. The product line, high-end models, and the depth and breadth of cooperation have expanded a lot."
General Manager Wu Shuai (right) and Chief Engineer Bie Tijun