We have seen a lot of imagination about the "future family" in film and television works. I wake up in the morning and I am awakened by a smart alarm clock. The toaster and coffee maker have prepared a steaming breakfast. The water in the bathroom is heated to just the right temperature... At the beginning of the 21st century, Bill Gates wrote in the book "The Road to the Future" "I want to build a house that adapts to complex technological changes, but technology cannot overwhelm the owner. It needs to exist to serve the master like a servant." Bill Gates really came up with such a "home of the future." However, it was still more sci-fi at the time, and it had nothing to do with ordinary people.
However, this year we have seen too many IoT products. Common household items such as sockets, kettles, water cups, refrigerators, and air conditioners have been labeled "smart". Forecasts indicate that by 2020, the world's Internet of Things will reach 75 billion, which will have a profound impact on consumers and manufacturers. However, from a realistic point of view, the just-started Internet of Things is still in its infancy. Smart home products have not generated clear consumer demand, and most of the Internet of Things products are similar and lacking. But as a trend, the Internet of Things has a lot of room for imagination. Mashable predicts 4 IoT trends, which may serve as a reference for us to look forward to the future of the IoT.
1. A true one-on-one personalized experience
The Internet of Things devices collect, monitor, and analyze user behaviors and can continuously learn. Therefore, the Internet of Things in the future will be very personalized, and every consumer will get a completely different experience. It is precisely because of this that the marketing and service behind the product will also be completely changed, and the one-to-one personalized experience will run through.
2. Equipment self-monitoring and service
Now, we can wear wearable devices to monitor exercise, blood pressure, blood sugar, temperature... and in the future, the car at home can also monitor itself, it will identify the needs of software and hardware, and then notify you, or directly based on you The schedule gives the time to maintain the car and automatically provides all the information needed for the service. Behind this is the brand's service capabilities. Through the self-monitoring and data collection of the equipment, after-sales service can be more personalized, reducing the trouble for consumers, saving time, and further improving the user experience.
3. Operable user data
The usage habits and preferences collected from IoT devices will be aggregated into big data for customer management. At the same time, for brand marketers, these big data will more directly analyze the characteristics of the user group, which is more accurate than expensive brand public relations and statistical analysis.
4. More relevant "advertisements"
With the development of the Internet of Things, advertisements such as banners, pop-ups, and emails will become more and more inefficient, and will be replaced by personalized promotional content closely related to users. This not only saves users' attention, but also makes advertising more accurate and cost-effective.
2014 was a great leap forward year for the Internet of Things. Starting from the iconic event that Google acquired Nest in January this year, global investment in IoT (Internet of Things) began to accelerate. Just this past weekend, Xiaomi, which represents the Internet, and Midea, which represents traditional home furnishings, announced the marriage, and the two parties will launch in-depth cooperation on smart homes. To
The "smart home" that includes the concept of the Internet of Things may be another technological wave following the mobile Internet.